Project: Redesign the packaging and logo of an existing product.
I decided to revamp a time-tested treat and childhood favorite, Nilla Wafers.
I kept the color scheme similar to the packaging used in the past, but added more of a blending and gradient effect. I found this still catches the eye while adding a little more flare. I revamped the box to be slimmer and hold vertical stacks of cookies; giving it a new fun dynamic, and using smaller shelf space. For the logo, I created an animated Nabisco figure; the figure isn’t too cartoony and still holds up to the brand name and culture.
